Music & entertainment is considered to hold the major share because a large portion of the global population has more interest in music & entertainment. On the basis of application, the market is fragmented into gaming, music& entertainment, virtual reality, and others. Online distribution channel acquires more share as compare to hypermarket/supermarket because of availability of more discounts, more varieties, and the ability to get delivered at home or office. Wired segment is anticipated to hold a larger share in the market since wireless headphones are costlier and most of the batteries doesn’t last long enough to meet the consumer’s requirements.įurthermore, based on the distribution channel the market is grouped into hypermarket/supermarket and online. The global headphone market is segmented into by technology, by distribution channel, by application, and by region.īased on technology the market is segmented into wired and wireless. These players are aiming to manufacture products that have better battery life, more durable, better looking, better sound quality, and others to meet the demand of today’s consumers. Sennheiser Electronic and Shure, Inc, Apple, Inc. The major key players which are operating in the headphone market include Skullcandy, Inc. However, the presence of a large number of counterfeit products at a lower price is attracting more people in this type of product which is resulting to hamper and restraint the growth of the market. The innovation of 3D surrounds sound headphones which has the ability to take the user to a whole new dimension while listening can act as an opportunity for the growth of the market. According to FIPI 2018, the global recording industry has a revenue of 19.1 USD billion in which 58.9% digital channel, 32.9 % is paid steaming, and A& R marketing. Furthermore, vital music videos and audio which are gaining more listeners across the globe act as one of the increasing factors for the growth of the market. This is because music genres such as hip-hop, pop, rock, EDM, and others has a huge audience worldwide and also most people prefer to listen to those songs repeatedly using a headphone and thus this act as one of the fostering factor for the growth of the market. Rising growth of the music industry is one of the major factors which propels the growth of the market. Moreover, different companies like Sony, Samsung, JBL, and others are trying hard to come up with innovative headphones that feel and sounds better so as to be able to grab more customer to their products act as one of the propelling factor for the growth of the market. The increasing smartphone users also act as one of the driving factor for the growth of the market as it has the ability to be connected with the device to able to listen to music or speech with focus. Especially, in most online gaming listening and talking to other players is required to be able to play the game and this drives more gamer to own a headphone which is resulting to the increase in consumption of the product. This launch will challenge its competitors to come up with more innovative headphones and will help to foster the growth of the market.įurthermore, increasing growth of the gaming industry act as one of the major factor for the growth of the market. It comes with four mics, and the company makes big assurances about its voice isolation abilities and noise-canceling. According to The Verge, May 2019, Bose declared the launch of $399 Noise Cancelling Headphones 700. And thus these benefits also act as fostering factors for the growth of the market. The benefits of using headphones are it provides better isolation from the outside world, gives the ability to focus, prevents it from damaging the hearings, and others. A headphone is a pair of earpieces attached by a band positioned over the head, for listening to audio signals like speech and music.
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